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Warning: Ambitious competitors could be targeting your legacy clients.

Chris Ward

Mar 23
5 min

Warning: Ambitious competitors could be targeting your legacy clients.

Part 2: How one decades-old firm dealt with the situation. Keeping clients for 30 years and more is a tremendous achievement. But when...

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Chris Ward

Mar 14
2 min

Warning: Ambitious competitors could be targeting your legacy clients.

Part One. The situation at one six-decades-old firm. In today's digital age, it's more important than ever for businesses to find...

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Think your B2B business is too small for a whitepaper? Think again!

Chris Ward

Feb 22
3 min

Think your B2B business is too small for a whitepaper? Think again!

A whitepaper can help any B2B business develop a reputation as a thought leader, build credibility and trust, and generate leads.

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Content marketing is a big deal for growing numbers of B2B marketers. Here’s why.

Chris Ward

Feb 8
3 min

Content marketing is a big deal for growing numbers of B2B marketers. Here’s why.

B2B Content Marketing connects businesses & people

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7 questions to help you evaluate your content marketing efforts

Chris Ward

Jan 17
3 min

7 questions to help you evaluate your content marketing efforts

Marketing content is a hot topic right now. And for good reason. Executed thoughtfully and consistently, it can have a very positive...

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Preparing your business for the "next normal"

Chris Ward

Dec 6, 2022
3 min

Preparing your business for the "next normal"

If there is one certainty a couple of years after COVID-19 reared its ugly head, it’s this: how we live and work has changed and...

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Chris Ward

Dec 1, 2022
4 min

Thought Leadership: Key to Building a Magnetic Professional Brand

A lot of people think THOUGHT LEADERSHIP has to be about big ideas that change the world. It doesn’t! Realistically, not many of us are...

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How to ensure your audience "sees" what you've got to say!

Chris Ward

Sep 28, 2022
3 min

How to ensure your audience "sees" what you've got to say!

With reasonably good vision and hearing, no one would doubt the message this grizzly bear is delivering – come closer at your peril! Many...

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The 7 Habits of Highly Effective Communicators

Chris Ward

Sep 14, 2022
3 min

The 7 Habits of Highly Effective Communicators

Google the word “communication” and you get 7.9 billion hits. This compares to 1.2 billion for "compensation," 879 million for "strategic...

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Marketing Content That Won't Be Ignored

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Never miss a post by Chris Ward & B2B Content Experts